Most coffee lovers start their day with coffee. They can forget everything but not their morning coffee. They can make the coffee at home or go outside for it; they must love some coffee place that they call their second home. Through the survey, the statistics show that a coffee shop sells 230+ cups per day.
If you want to start your own coffee shop or you are doing marketing to promote and drive traffic for any new coffee café, then there are some key strategies you need to follow. So, let’s solve the mystery of how you market a coffee shop.
Follow these coffee shop marketing ideas to increase your customer traction.
1-Branding:
Branding is intangible marketing required to help people identify a company and its products. A brand doesn’t mean a logo, slogan, or any other such mark. It required marketing tactics to create a name and differentiate a product from other products.
Before applying cafe marketing ideas to your coffee shop, you must understand that it is not only a shop but is a brand. You must define your brand by its features, services, and the audience you are going to target.
For example, when you come to your coffee shop, you must think of how your coffee shop looks, what kind of tastes you provide, and what kind of culture you have in your place. Is it for family or professionals, or both, and if there is any other kind you offer? Once you get a clear idea of your brand’ features, then you are able to market it to the right customers with the right plan.
Website:
Create a website for your coffee shop business to make your brand available for everyone searching for you online as it works as the solid bridge between customers and you whenever they want to connect with you.
Online brand awareness:
Online brand visibility needs your efforts. When you put the content on your website, you need to improve your SEO, create shareable infographics, and use different tools to check analytics to increase brand awareness.
Social media: How to promote a cafe on social media? And why is it important?
Having social media accounts is important today to promote your business. Most businesses are making waves through social media marketing to gain customers’ feedback on every social media platform and increase reach.
First, make a social media plan then choose the social media platforms where you want to market your brand, and then start putting the content in it.
Following are the top three platforms best for coffee shops marketing:
Facebook:
Facebook has changed many of its rules to create organic reach but is still converting your followers into shoppers with its ad campaigns. It works as a directory of many local businesses. People usually go to the Facebook page and search for the brand’s opening hours, menu, and reviews to decide if they should pick it as their next place or not.
Instagram:
Instagram is a platform where you can share the images and videos of your work and go live anytime to attract more and more customers. It is the best platform for foodies and influencers who want to try new brands. This platform is perfect to showcase your coffee marketing campaigns with the best looks captured.
TikTok:
The world today is ready to reject and accept anything by just tapping. TikTok is one of the social media platforms that is accepted by mass audiences not for only making fun videos but also for making creative marketing campaigns. This is a platform where you can be creative and get maximum traction for your coffee brand.
Google Business:
Google is an online marketing tool that works best to benefit your business. Google My Business is a free-to-use platform that will be one of the important tools in the future for marketing your brand. You will gain online visibility with improved SEO and host customer reviews. Create your free website for your business at Google business account and start marketing your business right away.
2-Host a Giveaway or Contest:
Hosting giveaways help increase your brand awareness as well as increase sales. You can grow your coffee shop by following the following ways:
Increase Brand Awareness:
Hosting giveaways and contests help your brand with improved visibility online. People start liking, sharing, commenting, and tagging even more than one time to take part in these giveaways and to increase their chance of winning.
Increase social media followers:
These giveaways help increase the audience of social media channels and the contests help grow the followers up to 70%.
Increase purchases:
Hosting a giveaway online on your social platforms and your websites helps promote other products present there which eventually helps increase sales.
3-Food Delivery Apps:
Online food delivery is a buzz today. From work to enjoying Saturday night while binge-watching series and movies, people love ordering their favourite food online. The coffee shop owners must register their businesses to the local food delivery app to increase reach.
In the covid era, people need more and more brands to go online and deliver food at their doorstep.
Think of it this way, you are opening multiple doors to increase your sales and reaching every mile to provide a better customer experience.
4-Host a Coffee Making Class:
Every coffee shop has its own secret recipe which they never want to reveal but there are some standard techniques and procedures that are followed everywhere. Creating such events where you can share the experience with the coffee lovers can boost your local business and make a stronger community that can now see how their coffee is prepared inside your kitchen and how amazing it is to make one for themselves.
Your students’ sense of achievement travels to their social media and your brand will keep growing as it is not just a word of mouth but will become the experience of many.
5-Invite Influencers
Influencer marketing is a great way to give your brand visibility. You can create campaigns and host exclusive events where you can invite influencers and food bloggers to try their new products.
If you want to do it on a small budget, then you can simply send them your products and ask them to upload their pictures or create a video with your products.
6-Loyalty card
You can make your loyal customers happy and create new customers by encouraging them to make more purchases with a rewards or loyalty program. This has always been a smart move to add some incentives for customers while you are selling a product. People love buying more when there is a reward program offered in the form of discounts or free services.
Many brands and coffee cafes offer memberships in which they give discounts to the members. This tactic helps them increase sales and make a profitable business.