South Korean startup Rebellions reportedly launches new AI chip

South Korean startup Rebellions has introduced a new AI chip identified as Atom, Reuters noted on Monday. The new chip is an attempt by the startup to compete towards US chipmaker Nvidia, which presently dominates the AI chip industry.

Rebellions aims to deliver a domain-specific AI processor along with optimized program. “This method, alongside one another with our one of a kind decentralized programming product, will allow consumers to arm with the most effective nonetheless vitality successful AI hardware as perfectly as seamless software package integration,” the firm reported on its site.

Rebellions is backed by a person of South Korea’s biggest telecom operators KT, who is both equally an trader as well as a future customer for Rebellions.

The Atom chip is “designed to excel at functioning computer system vision and chatbot AI applications,” Rebellions Co-Founder and Chief Government Park Sunghyun, instructed Reuters. “Because it targets certain responsibilities instead than undertaking a large assortment, the chip consumes only about 20% of the power of an Nvidia A100 chip on these responsibilities,” he claimed.

Analysts consider Rebellions’ new chip could raise South Korea’s capacity to contend in the AI chip area, now dominated by Nvidia.

“This Atom AI chip by Rebellions will give competitors to Nvidia AI chips. AI chips is the fastest increasing phase in semiconductors. It is superior to have competitiveness in this area,” said Pareekh Jain, CEO at Pareekh Consulting.

As a result, “It has a very good shot in scaling up and turning into a competitor to Nvidia,” he claimed.

The South Korean government has been trying to bolster analysis and improvement in the AI chip sector with the goal of enhancing its existence in the domestic data middle market place. The governing administration programs to allocate almost $800 million in the coming five a long time, and it is anticipated that the desire for AI chips will account for a single-third of the overall demand from customers for chips by 2030.

AI chips are employed in high compute intensive environment these types of as cloud, conversational AI, generative AI these types of as ChatGPT, laptop eyesight, robotics, metaverse, self-driving cars and trucks, quantum computing, blockchain, cryptocurrencies, cybersecurity, and payments.

On the other hand, Jain claimed just one of the most important troubles in adopting the new technology is value. “The huge availability of cost-helpful AI chips will support in democratizing quite a few of these new technologies,” Jain extra.

CIOs and CTOs across sectors need AI chips for compute-intensive workloads. Right until now, the choices ended up constrained, with Nvidia commanding a lion’s share of the market. If Rebellions is able to scale up, it can existing itself as a superior substitute to Nvidia.

“Competition is always excellent for sourcing. As we have observed all through the chip lack, enterprises felt the have to have to diversify the two chip suppliers and geographical areas to steer clear of source chain challenges and delays,” Jain mentioned.

“Rebellions with the South Korean ecosystem can be a excellent substitute equally as a supplier and also as a geographical location,” additional Jain. “And if Rebellions will come with attractive pricing and features equal or improved overall performance than Nvidia, it can profit CIOs even on the charge facet.”