Outstanding healthcare web design cultivates trust from visitors by combining professional function with soothing aesthetics and compassionate content. For example, Studio Kanda’s website for lifestyle wellness practice Deia Health embodies the holistic philosophy of the brand.
As a result, patients can research symptoms and find in-network providers with ease. However, many medical practices fail to take into account accessibility best practices.
Color Contrast
The healthcare industry has unique challenges when it comes to online marketing. Not only do they need to provide patients with information about doctors, services, and locations, they also need to make sure their websites comply with HIPAA regulations and encrypt confidential patient data. This makes expert medical website design an expensive investment, but one that can pay off in the long run.
Keeping the user experience in mind when creating a medical website is essential for any business, but it’s especially crucial for healthcare organizations that must address the needs of a diverse audience. This includes people with disabilities, aging populations, and individuals facing socio-economic barriers who may have difficulty understanding the information on your website.
While this healthcare website isn’t as advanced as some of the others featured in this post, it offers an excellent example of how to create a high-quality healthcare site that is both informative and accessible to all audiences. The homepage features a video of an actual patient talking about their experience with the company’s services, which adds a personal touch to a website that could otherwise be intimidating for some visitors.
The hero section of the website also emphasizes its online booking feature by using a clear and prominent call to action with a contrasting but not overwhelming peachy color. This functionality is important to prioritize on any healthcare website, since 67% of patients prefer online booking over calling into their doctor’s office.
Keyboard Test
While it’s important for all websites to incorporate accessibility practices, healthcare entities have a responsibility to be more proactive. People with disabilities who visit a medical site need to have confidence that they’ll be able to access the information they require, whether it’s for a routine checkup or an emergency visit. This means ensuring that their user experience is as seamless as possible.
Color contrast is an essential element of any healthcare website. A lack of contrast can make it difficult for people with visual impairments to read a page’s text. In addition, the contrast between background and foreground colors can impact someone’s ability to navigate a site using a screen reader or other assistive technologies.
While greens and blues are common colors in healthcare sites, many hospitals also use a variety of other shades to convey a message. These color choices can be psychologically meaningful and influence a patient’s mood. When paired with informative, reassuring content, these elements can create a soothing experience for patients and their families during potentially stressful times.
In this case study, we’ll take a look at the website of Spaulding Rehabilitation Hospital. This is a private hospital in Boston that takes an end-user focus and created an inclusive digital experience for their patients. In order to achieve this goal, they worked with Perkins Access—a consultancy within the renowned Perkins School for the Blind—to address the site’s accessibility issues.
Content Skip Menus
The healthcare industry is a unique market that requires its own specific set of web design best practices. Its targeted audience includes elderly individuals who rely on technology for a variety of reasons, including communication with their doctors and remote healthcare services. The industry also caters to people with disabilities, which increases the importance of accessibility within web designs.
A well-designed healthcare website acts as a virtual extension of the hospital’s brand. It must be professional, intuitive, and easy to navigate, as patients will rely on it for information and support.
This means that the majority of healthcare sites have navigation issues, color contrast errors, and missing alternative descriptions. The good news is that there are several tools and resources available to help website designers improve their healthcare sites’ compliance with ADA standards. One of the most important things to do is study comparable healthcare websites for inspiration and guidance. This will help you understand the navigation, layout, and content that works for your target audience. Then, you can incorporate these ideas into your own site. You can also learn more about how to make a website more accessible to all by reading the ADA’s guidance.
Visual Content
When a patient goes to a healthcare provider, they expect that doctor or medical facility will be trustworthy, professional, and safe. The visual design of a healthcare website plays a critical role in building trust with patients. Adding elements like calming colors, soothing imagery, and easy-to-understand content can help users feel at ease with their online medical experience.
The best healthcare web design company includes high-contrast color schemes and legible fonts that are friendly to a variety of vision impairments. In addition, the navigation structure of a healthcare website should be easy to navigate so that users can find the information they need without having to contact an employee.
Using professional web development and marketing services will ensure that your healthcare website is ADA-compliant, meaning that it can be easily accessed by users with disabilities. This is an essential step in creating a trusted, reliable healthcare website that will keep patients coming back.
The healthcare industry is booming, and with so many different medical providers competing for consumers’ attention, digital credibility is crucial. Having an attractive and easy-to-use healthcare web design is the best way to set yourself apart from the competition. Hiring a professional web development and marketing team will also help you stay on top of current healthcare trends so that your website can be an effective tool for your healthcare business. With a responsive healthcare website, you’ll be able to reach more customers and grow your business. Contact us today to get started on your healthcare website project.